npressfetimg-6359.png

How Dating Apps Are Countering ‘FODA’ This Covid-19 Christmas – Forbes

A smart phone with the icons for the dating apps from Bumble, Tinder, SKOUT, OkCupid, CMB, … [+] Tastenbuds, Match, happn, and POF are seen on the screen in Hong Kong, Hong Kong, on August 08, 2018. Photo by Yu Chun Christopher Wong/S3studio/Getty Images

Getty Images

‘Tis the season to… find love, or at least find someone who might become a love interest. That’s the Christmas wish of the people who make their living in the billion-dollar matchmaking industry. The folks running the leading dating app companies are counting on singles—including LGBTQ people—to look for that special someone using their products, despite this being our second holiday season coping with Covid-19.

“With the vaccines and other changes in the pandemic, people want to get back out there and date,” said Logan Ury, director of relationship science at the popular dating app Hinge, citing her research into 2021 dating trends. “But we also understood that more than half of singles have FODA.”

What is FODA?

“FODA,” Ury explained, “is fear of dating again.”

Even if you’ve never heard of “FODA” or used that acronym, which also means “Fear Of Doing Anything,” that feeling is certainly justified with the Omicron coronavirus variant now present in all 50 U.S. states and all around the world.

Recently, the people at Match Group behind the Plenty of Fish dating app surveyed U.K. singles about their dating habits. As Glamour magazine reported last month, someone creative there coined a new term to describe the indifference many respondents felt about dating during the pandemic. They dubbed it “hesidating.”

Yet one of Match’s major competitors in the dating biz said business has been “largely unaffected” by the pandemic.

“Demand does not change when these variants pop up. Demand does not change with different restrictions,” Bumble’s CEO and cofounder, Whitney Wolfe Herd, told CNBC this week.

Last year at this time, we learned how Match (which owns Hinge, Plenty of Fish as well as Tinder and OK Cupid), Grindr, #open and matchmaker Brandan Rader were meeting their customers’ needs in 2020. This year, executives from Bumble, Hinge and a new app focused on pleasure, Headero, were asked what they’re doing to attract new users during this second pandemic-impacted holiday season.

Bumble

Bumble app. Photo by Jaap Arriens/NurPhoto via Getty Images.

NurPhoto via Getty Images

“People need love. People need connection,” said Wolfe Herd in her CNBC interview. “That does not go away, irrespective of the changing landscape of this pandemic so our business remains largely unaffected during this new wave.”

What Bumble has done to standout in the dating app world, Clare O’Connor reported in Forbes in 2017, was to carve out a lucrative space by focusing on the needs of one segment: women. Together with the …….

Source: https://www.forbes.com/sites/dawnstaceyennis/2021/12/25/how-dating-apps-are-countering-foda-this-covid-19-christmas/

Leave a Reply

Your email address will not be published. Required fields are marked *

Releated

npressfetimg-6613.png

Marijuana, dating apps, driver’s licenses: New Colorado laws go into effect Jan. 1 – Vail Daily

Jessica George tries to find help along the main street of Simla, Colorado, after her ATV broke down on Friday, Dec. 6, 2019. The state suspended George’s driver’s license over unpaid court debts, as it has done for thousands of other Coloradans.Hyoung Chang/The Denver Post

Among the roughly 500 bills Gov. Jared Polis signed into law in 2021, 14 go into effect on New Year’s Day.

They concern a wide range of people and topics, from marijuana purchasing to driving rights for the poor to legal recourse for victims of child sex abuse.

Here’s a look at some of the most impactful …….

npressfetimg-6595.png

Trope Tuesday: Fake Dating – The Young Folks

We have talked about the enemies-to-lovers, friends-to-lovers, and forbidden love tropes. This week, we will be discussing another one of our favorite young adult tropes: fake dating. 

Motivation behind the “fake date”

Funnily enough, characters in our favorite books rarely decide to participate in a fake relationship simply to experience a relationship with their paramour, despite the fact that it is a fake experience (until it’s not).

Advertisement

Characters almost always decide to fake-date each other for public image purposes. Whether it is characters getting fake-married for the sake of getting government aid for …….